NOT NEW IN THE U.S.
One of our sakes (not snow-aged) was exported to the US,
Europe, Canada, Mexico and other countries during the late
1950s to the early 1980s. The sake was enjoyed as an exotic
alcoholic beverage with Sukiyaki or Tempura or other ethnic
foods by those who had some connection to the culture or
ancestry. Sake was mostly consumed warm at that time. When
the dollar-yen (Japanese currency) exchange rates changed,
however, exportation dwindled. Green River Sake Company concentrated
on domestic business thereafter.
Larger sake breweries continued exporting, and some came
to the States to start brewing. Despite these efforts, sake
remained a minor ethnic drink for decades. American taste
buds have become more epicurean as the economy has grown
more prosperous. People can afford to be adventurous with
food and alcoholic beverages. Sushi, tofu or Japanese infusion
foods appear on the table at many events. An appetite for
sake has also grown. Green River Sake received high remarks
by many sake-wine and food critics at the Niigata Sake Seminar,
NY in January 2006. At the sixth U.S. National Sake Appraisal, Honolulu on July 25, 2006, the "Golden Award of Excellence" was given to one of Green River Sake's products. We are now confident to promote the
snow-aged and other matured sakes to those who are in pursuit
of good quality sake, food and life.